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Gravton K2K website .jpg

Building a Brand 

Branding & Marketing
Automotive Industry, EV

Client : Gravton Motors 

Challenge : 

Build a brand  and  identify it Target audience for their  launch bike   in the crowding EV space 

Scope:

Brand Communication | Digital Marketing Brand Strategy

Brochure design | Creative Direction | PR 

Sector:

0

brief 

Automotive 

1

background 

Igniting an electrical spark 

The Electrical Vehicle market was hot with the announcement from the giants like OLA electric,Heroelectric and many new startups were flooding the market.

By collating insights from the competitors and through market analysis we were able to chart out the positioning and create effective communication and collateral to establish itself in the clutter of launches. Our collateral, helped the company to stand out from the competition and attract the attention of potential investors and customers 

In-house 
marketing& Branding partners 

1

Brand  Strategy 

 

 

 

We partnered and based deep insight created a positioning and articulated the brand for customers to aspire.

2

Marketing,  

Design & execution 

With our  deep practice in cultural and behavioural intelligence helped in tageget customers on digital 

We partnered and defined and articulated the brand for customers to aspire and breaks the myths. 

3

Digital Marketing 

 

 

With the help of analytics and creativity at heart partnering as in house team with customers for the pre-orders.

Setting tone of the brand

with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from 

we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and 

Creating Aspirational visuals that prove the mettle of the product  

2

Execution

Gravton Motors action pictures .JPG

3

Digital Marketing  

Metrics Driven Campaigns 

300%
Engagement Rate
Build in Genuine Followers over the span of 6 months. 
20%
Followers 
build in Genuine Followers over the span of 6 months. 
1000%
Audience Reach
Build in Genuine Followers over the span of 6 months. 

Launch  & Accelerates preorders with K2K Campaign
 

"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions. 

Optimized marketing campaigns 

Generating leads & Driving down cost of acquisition for preorder 

The marketing team aimed to capture preorders through a two-stage launch strategy - a soft launch followed by a grand announcement.

As part of the effort, they nsights to conceptualize a feat of doing a nonstop K2K on an EV to break the range anxiety barrier. To achieve this, they utilized branded keywords, established look-alike audiences, and optimized campaigns to drive down the cost per preorder while surpassing previous results

 establishing look-alike audiences from the Instagram profile and website visits the campaigns were optimized to drive down cost per acquisition per preorder 

 The strategy was to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimise campaigns. Interested in how to  increase efficiencies and help your team shift PPC efforts in-house.

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