Acerca de
Branding & Digital
FMCG, D2C
Building a brand
Client : Aurobella Dynamic
Challenge :
Develop brand identity and vibe to attract genz
Scope:
Brand Communication | Packaging Design | Brand Idenity- Logo
1
brief
Sector:
Automotive
0
background
Happiness Rush
Design & behavioural Think tank
The Electrical Vehicle market was hot with the announcement from the giants like OLA electric, Heroelectric and on the another side many new startups were flooding the market with their launches.
We collated insights from the competitors and market analysis and approached design to create communication & collateral.
Insight :
1
Brand Communication Strategy
We’re your partner in defining and articulating your brand as an entity that your customers aspire to
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Marketing,
Design & execution
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Our deep practice in cultural and behavioural intelligence helps design communication & Collatrel.
3
Digital marketing
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We understand analytics and creative at heart partnering as in house team to capture R&D as content and Doing BD
Setting tone of the brand
with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from
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we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and
using Vernacular of the genz and minimal design
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Execution
The Design
The logo was designed with giving a recall a zipper and thickness of the milkshakes which is its speciality
with a seeded idea to evolve it as a brand architecture in the future.
3
Digital Communicaition
Behaviour driven Communication
Engagement Rate
Build in Genuine Followers over the span of 6 months.
Followers
build in Genuine Followers over the span of 6 months.
Audience Reach
Build in Genuine Followers over the span of 6 months.
Launch & Accelerates preorders with K2K Campaign
"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions.
Disrupting mom & pop shop
Optimizing marketing campaigns
Designing Communication Tech product
The marketing team’s strategy was to capture preorders using a soft launch continued by a bang announcement. A K2K was the
by distilling the insights we conceptualised a feat to do a K2K nonstop on a EV to break the range anxiety breaker
Branded keywords, establishing look-alike audiences, and optimizing campaigns to increase efficiencies to drive a cost per preorder down that matched or beat previous results.
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Execution
Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.​
Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower-funnel audiences to discover high-potential prospects. Experimenting with different age groups with creative customization like targeting teenagers.​
Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives.Taking first mover advantage of experimenting on Reel placements with inventory-relevant creative formats.
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Packaging
Brand Identity
