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Finance, Investment Banking 

Client : Upwisery

Challenge : 

Rebrand coming together of two brands  a brand  and identify it Target audience for their  launch bike   in the crowding EV space 


Brand Communication | Digital Marketing Brand Strategy| Brochure design | Creative |Direction | PR 







A Union of Passion and Wisdom

The collaboration between StartCap and FinTrust brought together a team of passionate and wise individuals who genuinely love their work.Guided by their shared values of integrity, innovation, and client-centricity, they set out to revolutionize the financial landscape with their unique approach.Backing it with Navigating, Accelerating, and Elevating Success.

At Upwisery, they firmly believe that true achievement is attained through wise
guidance. Upwisery aspires to be the go-to partner for individuals and busi-
nesses seeking expert financial advice and support possessing an in-depth
understanding of the complexities of the financial world and are dedicated to
providing comprehensive solutions that empower clients to navigate challeng-
es, accelerate growth, and elevate their overall success

Branding partners 


Brand  Strategy 




We partnered and based deep insight created a positioning and articulated the brand for customers to aspire.



Design & execution 

With our  deep practice in cultural and behavioural intelligence helped in tageget customers on digital 

We partnered and defined and articulated the brand for customers to aspire and breaks the myths. 


Digital Marketing 



With the help of analytics and creativity at heart partnering as in house team with customers for the pre-orders.

Setting tone of the brand

with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from 

we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and 

Creating Aspirational visuals that prove the mettle of the product  



Upwisery Logo  -2.jpg


Digital Marketing  

Metrics Driven Campaigns 

Engagement Rate
Build in Genuine Followers over the span of 6 months. 
build in Genuine Followers over the span of 6 months. 
Audience Reach
Build in Genuine Followers over the span of 6 months. 

Launch  & Accelerates preorders with K2K Campaign

"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions. 

Creating Brand Collatrel 


The marketing team aimed to capture preorders through a two-stage launch strategy - a soft launch followed by a grand announcement.

As part of the effort, they nsights to conceptualize a feat of doing a nonstop K2K on an EV to break the range anxiety barrier. To achieve this, they utilized branded keywords, established look-alike audiences, and optimized campaigns to drive down the cost per preorder while surpassing previous results

 establishing look-alike audiences from the Instagram profile and website visits the campaigns were optimized to drive down cost per acquisition per preorder 

 The strategy was to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimise campaigns. Interested in how to  increase efficiencies and help your team shift PPC efforts in-house.

Like what you see, 

Want to explore ?
Mockup - 3.jpg


Superkons packaging

Brand Identity 

Natural Business (3).jpg


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