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Branding & Digital 
FMCG, D2C 

Building a brand

Client : Swiss milkshakes 

Challenge : 

Develop brand identity and vibe to attract genz 

Scope:

Brand Communication  | Packaging Design | Brand Idenity- Logo 

1

brief 

Sector:

Automotive 

0

background 

Happiness Rush 

Through thick and thin 

FMCG  business challenges  in running a retial FMCG outlet and with passion for thickshakes lacking in most of the brands to the tell the story of this 

Drinking a shake is emotionally driven a guilt trip and a heavenly feel building on this insight the brand idea of a thick shake encompasses a heavenly feel and celebrates a symbolic escape ic can give affinity to colour was incorporated with illustration and pattern  
Insight :

1

Brand  Communication Strategy 

 

 

 

We’re your partner in defining and articulating your brand as an entity that your customers aspire to  

2

Marketing,  

Design & execution 

 

Our deep practice in cultural and behavioural intelligence helps  design communication & Collatrel. 

3

Digital marketing 

 

 

We understand analytics and creative at heart  partnering as in house team to capture R&D as content and Doing BD 

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Setting tone of the brand

with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from 

A kiosk that does the job experience the new hearts of the young  

using Vernacular of the genz and minimal design 

2

Execution

The Design 

The logo was designed with giving a recall a zipper and thickness  of the milkshakes which is its speciality 

with a seeded idea to evolve it as a brand architecture in the future.

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3

Digital Communicaition  

Behaviour driven Communication 


Engagement Rate
Build in Genuine Followers over the span of 6 months. 

Followers 
build in Genuine Followers over the span of 6 months. 

Audience Reach
Build in Genuine Followers over the span of 6 months. 

Launch  & Accelerates preorders with K2K Campaign
 

"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions. 

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Disrupting mom & pop shop 

Optimizing marketing campaigns 

Designing Communication Tech product 

The marketing team’s strategy was to capture preorders using  a soft launch continued by a bang announcement. A K2K was the 

by distilling the insights we conceptualised a feat to do a K2K nonstop on a EV to break the range anxiety breaker 

Branded keywords, establishing look-alike audiences, and optimizing campaigns to increase efficiencies to drive a cost per preorder down  that matched or beat previous results.

Execution 

Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.​

Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower-funnel audiences to discover high-potential prospects. Experimenting with different age groups with creative customization like targeting teenagers.​

Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives.Taking first mover advantage of experimenting on Reel placements with inventory-relevant creative formats.

Like what you see, Let’s Work Together.

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